Mar 29, 2024  
Undergraduate/Graduate Catalog 2018-2019 
    
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COMM 337 - Public Relations and Theory

(3 credits)
Prerequisite: COMM 224 with a minimum grade of “C” and COMM 226 with a minimum grade of “C”
This course examines public relations theory and research. Students will explore some of the academic research literature that reflects and guides theory development in the field. Students will also gain insight into the quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing public relations programs.