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May 02, 2024
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Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 540 - Industrial Marketing(3 credits)
Prerequisite: MGMT 507 and MGMT 509; or waiver upon acceptance
Students study contemporary market strategy techniques in business organizations. Case studies provide students with an opportunity to develop strategy in response to given market opportunities and competitive behavior.
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