Mar 28, 2024  
Undergraduate/Graduate Catalog 2014-2015 
    
Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 510 - International Marketing

(3 credits)
Prerequisite: MGMT 507 or waiver upon acceptance
This course examines the concepts and practices of marketing in international and multinational settings, including all aspects of product distribution and control. The impact of the Internet and electronic business provides a special focus. Students conduct research projects.