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    Bridgewater State University
  Jan 24, 2018
Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 200 - Marketing Principles

(3 credits)
Prerequisite: MGMT 130; and ECON 101 or ECON 102 or consent of department
Develops students’ understanding of the marketing function of an organization through a survey of the history of marketing from its inception as distribution through the modern marketing concept; in-depth study of the elements of the marketing mix (product, price, place and promotion); impact of external legal, political, sociological and technological forces upon the marketing manager; and the structure and placement of the marketing organization presented through lecture, case study and projects.