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    Bridgewater State University
   
 
  Jan 17, 2018
 
 
    
Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

COMM 392 - Public Relations Campaigns

(3 credits)
Prerequisite: COMM 312; and COMM 337 or COMM 341
This advanced course incorporates progressive public relations theory with practice. Students research, develop and implement a strategic “real-life” campaign for a community-based client, serving as consultants, and by developing portfolio-worthy deliverables that bring value to the client’s communication plan. The service-learning course includes guidance to learn necessary content and skills in such topics as fundraising, creative messaging and efficient integrated communication strategies.