Oct 17, 2018  
Undergraduate/Graduate Catalog 2014-2015 
Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

AVSC 407 - Aviation Marketing Management

(3 credits)
Prerequisite: AVSC 111 and AVSC 305
Selling and pricing business aviation services and creative marketing strategy are studied in an analytical approach to advertising, sales force administration, promotion, distribution, retailing, logistics, wholesaling, product planning, price policies, market research and consumer behavior. Offered spring semester.