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May 04, 2024
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Undergraduate/Graduate Catalog 2018-2019 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 420 - Marketing Research(3 credits)
Prerequisite: MGMT 130 and MGMT 200; and MATH 110/110E or ECON 210
An examination of the market research process used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their applications.
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